This Wild Idea is a marketing and business consultancy. They were searching for a distinctive brand identity. And we delivered. We designed their logo and business cards, exploiting a definitive style of typography in steel grey played out against an opulent cream background. We printed their business cards on letterpress to create a sophisticated textured aesthetic. Then the edges were hand-painted for that final artisanal touch.
Christmas packages campaign. Stunning in-store Christmas campaign for the lovely team at lush hair and body in Epping. Campaign concept, copywriting and design of posters and flyers, as well as an in-store Christmas tree with product-filled baubles… all by popomo!
Annual Report 2011-2012. 2011/12 saw increased pressure and affordability issues experienced as a result of rising energy prices, not only for consumers but also for retailers, regulators and EWON itself, as it sought to resolve the increasing complaints. With this bold design in vibrant hues, we created an easy-to-read format that highlighted pertinent statistics and case studies. Pressure-gauge page numbers and related imagery created a cohesive and nuanced design.
Annual Report 2013-2014. The brief for this year’s Annual Report was be bright, busy and energetic yet clean and ordered. The imagery should convey a sense of optimism, efficiency and busyness that’s, importantly, under control to reflect that EWON is operating with a high complaint volume, but they have established a relative equilibrium in terms of our demand and capacity.
Promotional Posters. Some days you don’t need any incentive to get you to the pub. But it’s nice to know what’s on when you get there. So we created a series of old-school posters for the Epping Hotel, spruiking their weekly happenings, as well as unique designs for one-off events.
Identity and collateral. David Benn Fine Jewellery is synonymous with elegance. It was this sophistication that we sought to emulate in the refresh of his corporate identity, styling and photography. We opted for a soft pink gradient for understated femininity and an air of the exclusive throughout his stationery, marketing, EDMs and collateral.
2012 and 2013 Annual Reports. Celebrating the year in review, the 2012/13 report showcases an array of multicultural events and achievements. It presents photos, stats and program highlights in a bold, two-colour theme that’s easy to read and aesthetically pleasing!